For Immediate Release April 13, 2022
MISSOULA –Launching Earth Week, Mountain Line will host a week-long, “Amazing Race”-style Route Race. Missoulians are encouraged to try their hand at solving clues as they use the bus to venture across Missoula, earning a grand-prize entry at their final check-in location.
Route Race participants will receive their first clue Monday morning, April 18, at 8:00 AM, by visiting Mountain Line’s website or watching the agency’s social media channels. Participants will need to use a smartphone to scan QR codes at each race check-in location and will need email access to receive their next clue. All Route Race locations have a QR code posted in an exterior-facing window and participants are kindly asked not to enter businesses looking for the next clue.
There are five check-in locations in the race. In order to earn an entry for the grand-prize drawing, racers must check in at all stops by 11:59 PM, Saturday, April 23. The grand-prize package includes the following prizes, generously donated by local businesses and organizations:
- $25 Downtown Missoula gift card.
- Western Montana Fair t-shirt, poster, and GA ticket to an event of your choice (including the rodeo, Xtreme Bulls, and motorsports).
- 1-year membership with Run Wild Missoula + a FREE race entry into one of the 2022 RWM running events (with a few exceptions) + RWM swag.
- Rockin Rudy’s Hydro Flask.
- 5-punch pass to The Roxy Theater.
- Mountain Line swag.
The Route Race is part of Mountain Line’s month-long Spring Shift campaign. The campaign is focused on encouraging Missoulians to shift their behaviors to be more sustainable as we head into warmer weather. Spring Shift has multiple facets, including the Route Race, month-long sustainability Challenges and a family-friendly Scavenger Hunt.
Get your first clue in the Route Race at https://mountainline.com/spring-shift-route-race.
Mountain Line was named the top public transit agency in North America in its size in 2021, earning the American Public Transportation Association Outstanding Public Transportation System Achievement Award. The agency also won the Montana Transit Association statewide safety award in 2021. Committed to a zero-tailpipe-emissions fleet by 2035, Mountain Line has a long-standing commitment to clean air, public health and a more sustainable future. Since becoming a zero-fare system in 2015, ridership has increased nearly 70 percent. During normal times, Mountain Line provides more than 1.5 million rides annually, helping students get to school, employees get to work, and seniors and those living with disabilities stay active, mobile and independent. By reducing the number of single vehicles on the road, lessening traffic congestion and investing in electric buses, Mountain Line benefits us all.