APTA Award

Zero-Fare

Mountain Line operates a zero-fare system, meaning you do not have to pay to ride. Since the debut of the Zero-Fare Program in 2015, ridership has increased almost 70 percent. Mountain Line now provides more than 1.5 million rides annually, with 48 percent of riders surveyed reporting they ride the bus more frequently since the Zero-Fare Program began.

INCREASING BUS RIDERSHIP BENEFITS US ALL

More people riding the bus equates to less traffic congestion, less need for parking facilities and a healthier community, as more people choose active transportation. And, fewer private vehicles on the road results in less air pollution in the Missoula Valley. In short, a robust Mountain Line helps keep Missoula a more livable and prosperous community for everyone.

Top 11 Reasons Zero-Fare Matters

  1. Public transit benefits us all and helps create a quality community.
  2. More sanitary, as we’ve seen with COVID-19.
  3. Substantially increases transit ridership.
  4. Increased efficiency.
  5. Better use of transit dollars.
  6. Removes barriers to using transit.
  7. Less vehicle congestion.
  8. Improved air quality.
  9. Lower emissions.
  10. Healthier lifestyles.
  11. Better quality of life for all.
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Zero FareTHANK YOU TO OUR LEGACY ZERO-FARE PARTNERS

THANK YOU TO OUR LEGACY ZERO-FARE PARTNERS