Mountain Line sells ad space on both the interior and exterior of its buses. Advertisements must conform to the Missoula Urban Transportation District Bus Advertising Policy.
Advertising policy of the Missoula Urban Transportation District
No advertising concerning alcohol or tobacco products, political candidates or issues, or pornography shall be permitted on, or within the confines of the bus. All advertisements shall be in good taste.
Any person proposing to advertise on Mountain Line buses shall first submit all artwork and copy for each proposed advertisement to the general manager or the designated staff member for approval. Approval for any proposed advertisement shall be within the sole discretion of MUTD, subject to the requirements set out in the foregoing paragraph.
Exterior Advertising
For information about leasing advertising space on the bus exterior, please contact:
Replacement of faded and damaged signs is the responsibility of the client.
MUTD will replace signs damaged by traffic accidents.
Sign assignment to a specific route is not possible because of Mountain Line’s complex vehicle routing.
Interior Advertising
For information on leasing interior sign space on board buses in our overhead racks, please contact Shanti Johnson at sjohnson@mountainline.com or 406-721-3333.
Interior Sign Specifications
Sign Specs:
GILLIG Electric Buses & Diesel Buses: We have two GILLIG electric buses (with more slated to arrive in late 2021) and 20 diesel buses in rotation. For these buses, signs must be designed at 17”w x 11"h. Signs must be printed and laminated with 1/8" laminate border to allow for installation.
Proterra Electric Buses: We have six Proterra electric buses in rotation that have different specs than our other buses. For these buses, signs must be designed at 23" w x 14 7/8" h. Signs must be printed and laminated with 1/8" laminate border to allow for installation.
Design and construction of the interior signage is the responsibility of the client.
Replacement of faded and damaged signs is the responsibility of the client.
Sign assignment to a specific route is not possible because of Mountain Line’s complex vehicle routing.
