Mountain Line sells ad space on both the interior and exterior of its buses. Advertisements must conform to the Missoula Urban Transportation District Bus Advertising Policy.
Advertising policy of the Missoula Urban Transportation District
No advertising concerning alcohol or tobacco products, political candidates or issues, or pornography shall be permitted on, or within the confines of the bus. All advertisements shall be in good taste.
Any person proposing to advertise on Mountain Line buses shall first submit all artwork and copy for each proposed advertisement to the general manager or the designated staff member for approval. Approval for any proposed advertisement shall be within the sole discretion of MUTD, subject to the requirements set out in the foregoing paragraph.
Exterior Advertising
For information about leasing advertising space on the bus exterior, please contact:
Becky Smith
Missoula Broadcasting Company
(406) 721-6800
becky@missoulabroadcasting.com
Exterior Sign Guidelines
- Replacement of faded and damaged signs is the responsibility of the client.
- MUTD will replace signs damaged by traffic accidents.
- Sign assignment to a specific route is not possible because of Mountain Line’s complex vehicle routing.
Interior Signs
Mountain Line is moving away from paid internal advertising to make room for community and non-profit PSAs inside our buses. For information on interior sign space, please contact Shanti Johnson at sjohnson@mountainline.com or 406-721-3333.
Interior Sign Specifications
- Sign Specs:
- GILLIG Electric Buses & Diesel Buses: We have four GILLIG electric buses and 20 diesel buses in rotation. For these buses, signs must be designed at 17”w x 11"h. Signs must be printed and laminated with 1/8" laminate border to allow for installation.
- Proterra Electric Buses: We have six Proterra electric buses in rotation that have different specs than our other buses. For these buses, signs must be designed at 23" w x 14 7/8" h. Signs must be printed and laminated with 1/8" laminate border to allow for installation.
- Design and construction of the interior signage is the responsibility of the client.
- All designs must be approved by Mountain Line before going to print.
- Replacement of faded and damaged signs is the responsibility of the client.
- Sign assignment to a specific route is not possible because of Mountain Line’s complex vehicle routing.
- All interior signs must conform to the Missoula Urban Transportation District Interior Bus Sign Policy.
